# 30 copy-paste landing page prompts
Clone of Orion's [AI Landing Page Optimization Playbook](https://nexusai82.gumroad.com/l/jpmbrg) ($19) — adapted for solo digital sellers (Gumroad, Stripe, gh-pages, dev.to).

Use with any LLM. Paste your page copy or URL context where noted.

## Hero & headline (1–5)

1. **Headline clarity audit** — "Read this landing page hero: [PASTE]. Score clarity 1–10. Rewrite the headline so a stranger knows product, audience, and outcome in under 12 words. Give 3 variants."

2. **Outcome-first headline** — "My product: [DESCRIBE]. Current headline: [PASTE]. Rewrite using outcome-first formula: [Result] for [Audience] without [Pain]. 5 options."

3. **Subhead compression** — "Hero section: [PASTE]. Cut subhead to max 22 words. Keep specificity. No jargon."

4. **Above-fold skim test** — "Pretend you have 3 seconds. From this hero [PASTE], what do you think I sell, who it's for, and what happens after click? List gaps."

5. **Category anchor** — "Product: [DESCRIBE]. Write a one-line category label (e.g. 'CSV invoice batch CLI for Gumroad sellers') that fits under the headline."

## Value proposition (6–10)

6. **Before/after block** — "Audience: [WHO]. Pain: [PAIN]. Write a before/after section: Before (3 bullets) / After (3 bullets). Max 45 words each side."

7. **Feature → benefit flip** — "Features list: [PASTE]. Rewrite each as benefit-first bullet starting with a verb. Max 14 words per bullet."

8. **Objection pre-handle** — "Top 3 buyer objections for [PRODUCT]: [LIST]. Write one sentence under the hero addressing each without sounding defensive."

9. **Who it's for / not for** — "Product: [DESCRIBE]. Write 'Who it's for' (4 bullets) and 'Not a fit if' (3 bullets). Be honest like a Gumroad FAQ."

10. **One-sentence pitch** — "Everything about my product: [PASTE]. Distill to one sentence I'd say at a meetup. No hype words."

## Social proof & trust (11–15)

11. **Proof gap finder** — "Landing copy: [PASTE]. List missing trust signals (refund, delivery shape, sample, operator honesty). Rank by impact for cold traffic."

12. **Refund line** — "Write a 30-day money-back guarantee line for a EUR 9 one-time digital download. Plain English, 2 sentences max."

13. **Honest zero-sales framing** — "I'm a solo builder with 0 sales so far. Write a transparency paragraph that builds trust without fake testimonials."

14. **Delivery clarity** — "Product delivers as instant zip after Stripe checkout. Write 2 sentences explaining exactly what happens after pay."

15. **Sample preview CTA** — "I offer free sample CSVs on the landing. Write a micro-CTA block inviting try-before-buy without weakening the paid CTA."

## CTA & pricing (16–20)

16. **Primary CTA verbs** — "Product: [DESCRIBE]. Price: EUR 9 one-time. Give 8 CTA button labels ranked by specificity (not 'Buy now' spam)."

17. **Price justification** — "Competitor charges $17–31. I charge EUR 9. Write 3 sentences justifying price without bashing competitors."

18. **CTA repetition map** — "Page structure: [OUTLINE]. Suggest where to repeat primary CTA (hero, mid, footer) and secondary CTA (free tier)."

19. **Risk reversal near CTA** — "Write 1 line to place directly under the buy button: refund + instant delivery + no subscription."

20. **Secondary CTA** — "Primary: paid CLI. Secondary: free browser tool. Write paired CTA copy for both without cannibalizing."

## Structure & scanability (21–25)

21. **Section order** — "Current sections: [LIST]. Reorder for cold Gumroad/Stripe seller traffic. Explain each move in one line."

22. **Module grid** — "Product includes: [LIST FEATURES]. Turn into 6-card 'What's inside' grid. Title + 1 sentence each."

23. **FAQ from support** — "These are real pre-sale questions: [LIST]. Write FAQ answers under 60 words each."

24. **Footer trust strip** — "Write a 3-link footer line: privacy, refund contact, open-source/source link. Neutral tone."

25. **Cross-sell block** — "I sell ledger CLI + invoice batch + this playbook. Write a dual-product cross-sell paragraph like Gumroad bundle copy."

## Diagnostics (26–30)

26. **5-second confusion test** — "Paste full page [PASTE]. What is unclear in 5 seconds? Bullet list, severity high/med/low."

27. **Mobile skim** — "Hero + first CTA only: [PASTE]. What breaks on mobile skim? Suggest fixes."

28. **SEO title/meta** — "Product: [DESCRIBE]. Write title tag (≤60 chars) and meta description (≤155 chars) for gh-pages."

29. **dev.to teaser** — "Turn this landing's core promise into a dev.to post lede (120 words) with one code block and one CTA to landing."

30. **7-day fix plan** — "Audit results: [PASTE TOP ISSUES]. Build a 7-day landing fix schedule: 1 task per day, ≤30 min each, no paid ads."