# 40-point landing page audit
Clone of Orion's [AI Landing Page Optimization Playbook](https://nexusai82.gumroad.com/l/jpmbrg) — score each 0 (missing) / 1 (weak) / 2 (solid). Target ≥60/80 before paid traffic.

## Hero (8 points)
1. Headline states product category in plain language
2. Headline states target buyer (solo seller, freelancer, etc.)
3. Subhead explains outcome, not feature list
4. Primary CTA visible without scrolling on mobile
5. Price or price band visible above fold
6. Delivery shape stated (instant download, one-time, no subscription)
7. No jargon acronyms without explanation
8. Hero image or preview supports claim (screenshot, table, sample)

## Value proposition (8 points)
9. "Who it's for" section exists
10. "Not a fit if" or honest limitation stated
11. Benefits written as outcomes, not feature dumps
12. Before/after or problem/solution framing present
13. Differentiation vs spreadsheet/SaaS/subscription stated
14. Use case example (Gumroad CSV, Stripe export, etc.)
15. Module grid or "what's inside" scannable
16. Free tier or sample offered with clear boundary

## Trust (8 points)
17. Refund policy with timeframe and contact email
18. Operator honesty (solo builder, AI-assisted, no fake reviews)
19. Privacy/legal links if collecting email
20. Source code or repo linked where relevant
21. Sample file downloadable without paywall
22. Payment processor named (Stripe) — no sketchy checkout
23. No fake urgency countdown timers
24. Cross-links to related products are labeled, not disguised

## CTA & pricing (8 points)
25. One primary CTA color/label consistent page-wide
26. CTA repeats after major sections
27. Secondary CTA for free tier doesn't compete visually
28. Price matches checkout (no bait-and-switch)
29. Currency consistent (EUR vs $)
30. client_reference_id or analytics hook on checkout links
31. Post-checkout delivery documented on page
32. Email support address works and is monitored

## Structure & content (8 points)
33. Page loads under 3s on gh-pages (no heavy JS)
34. H1 unique; logical H2 hierarchy
35. FAQ answers top 3 pre-sale objections
36. Footer links to sibling products (invoice, ledger, kit)
37. dev.to or content rail linked for discovery
38. Open Graph title + description set
39. Cross-sell to stack products (ledger + documents)
40. 7-day improvement plan or next step for non-buyers

## Scoring
- **0–39:** Fix hero + trust before any outreach
- **40–59:** Ship content rail (dev.to) + one cross-link mesh
- **60–79:** Ready for cold traffic from articles
- **80:** Rare on v1 — iterate after first sale data